The company started to expand in to new frontiers of the toy industry. In 1971 LEGO began to target girls with the introduction of furnishings and dollhouses; https://lego-x.com/2021/12/10/places-to-take-your-kids/ in 1974 that introduced their first man figures, referred to as Minifigures; and 1979 this expanded in to space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of charms elements aimed toward young girls. This era also saw the creation of a managing structure, with Godtfred Kirk Christiansen’s son Kjeld Kirk Kristiansen getting started with the managerial staff and working to modernize the company’s manufacturing strategies.

The 1971s also found the introduction of a system that allowed customers to decide on certain stones they planned to purchase and build their own units, rather than buy pre-made products; this is popular with adults, as well as kids. In the same decade, Profano branched away into middle ages territory considering the Castle topic, and in 80 the company added it is first train sets to its collection.

In 1989 Lego presented the Pirate motif, and with it several pirate delivers, desert islands and treasure. The corporation also expanded its assortment of facial expression, adding beards, eye downtimes and lip stick in addition to the regular two sight and smile. Some mature Lego hobbyists resented these kinds of changes, finding the more simple faces of earlier types.

As Lego expanded in a huge international corporation, it had to find ways in order to meet the requires of its big name buyers like Target, Wal-Mart and Toys ‘R’ Us, which will demanded bigger selections and faster delivery times. To maintain with these needs, the company did start to reduce total production coming back new products by causing more utilization of computerized set up systems.